Your customers want to update
their kitchen cabinets.
We can save you hours of time.
Share our FREE COURSE with customers who want step-by-step instruction from General Finishes pros.
Right now, your customers are looking at their kitchen and thinking....
"This kitchen does NOT reflect my style."
"I am so TIRED of looking at those old, outdated cabinets."
"I see everyone else finishing their cabinets but I am nervous about starting."
Cabinet refinishing customers
bring in high ticket sales!
Take this kitchenette for example:
(Most kitchens are twice this size!)
Total surface area for this kitchen is 1515 square feet.
(We doubled the surface area of doors but not drawers to account for the need to paint both sides.)
Customers will apply a minimum of 2 coats of each product for full coverage.
Your customers could go in 4 different directions:
Dark Colored Paint
Milk Paint (7 gallons)
$90 x 7 = $630
High Performance (6 gallons)
$85 x 6 = $510
Total: $1140
plus Paint Brushes, Wiping Towels, Sandpaper, Spray Gun, etc.
The sales opportunities do not stop there!
Don't let Amazon and big box stores scoop up your upsell potential.
You have the advantage.
They're in your store now.
Your customers are thrilled by the convenience.
Everything they need for this project can be picked up in one spot, and you're there to help!
Not sure what to sell?
View our Ultimate List of Cabinet Refinishing Supplies download from the course for ideas on what to stock:
https://courses.generalfinishes.com/wp-content/uploads/2021/09/Cabinet-Refresh-Course-Lesson-06-Supplies-Checklist-General-Finishes-2021-09-10.pdf
Market yourself as a one-stop-shop for cabinet refinishing... and watch!
When you're prepared with EVERYTHING a person might need when refinishing their cabinets, total sales will shoot up, and so will customer satisfaction!
You better believe customers will spread the word when their friends compliment their new space!
We made the job EASY for you!
Retailers receive:
Social media, EMAIL and WEBSITE Graphics
Sharing value-packed content is the best way to nurture social media followers, but it takes a lot of time and effort to create.
Now you can share this free course and resources with your fans and customers using our pre-made promotional materials.
Make customer support a breeze!
When we say we hold their hand through every step of the process, we mean it!
Supplies Checklist
Picking a Color
Picking a Topcoat Sheen
Product Quantity Calculator
Why Trust General Finishes?
General Finishes
manufacturer of wood finishes- Made in the usa
General Finishes has produced trusted, quality finishes for over 8 decades. During the last 28 years, General Finishes' dedication to engineering the best water-based stains and finishes available has made us the leading manufacturer of innovative water-based finishes; we simply know water chemistry better than anyone else.
Our team includes professionals in a wide variety expertise that span across wood finishing industries. We draw upon this expertise in our written and video instruction.
Tom Monahan
Course Teacher & Sales Rep, General Finishes
Tom has been working for General Finishes for over 30 years, but refinishing has been a lifetime passion and hobby.
You may recognize Tom from General Finishes YouTube channel and Facebook live videos.
Why Trust General Finishes?
General Finishes
manufacturer of wood finishes- Made in the usa
General Finishes has produced trusted, quality finishes for over 8 decades. During the last 28 years, General Finishes' dedication to engineering the best water-based stains and finishes available has made us the leading manufacturer of innovative water-based finishes; we simply know water chemistry better than anyone else.
Our team includes professionals in a wide variety expertise that span across wood finishing industries. We draw upon this expertise in our written and video instruction.
Tom Monahan
Sale Rep, General Finishes
Tom has been working for General Finishes for over 30 years, but refinishing has been a lifetime passion and hobby.
You may recognize Tom from General Finishes YouTube channel and Facebook live videos.
General Finishes High Performance water based topcoat is a top seller in our store. The quality, ease of use and support offered by General Finishes tutorials has given our DIY customers confidence in tackling anything small or large.
General Finishes High Performance water based topcoat is a top seller in our store. The quality, ease of use and support offered by General Finishes tutorials has given our DIY customers confidence in tackling anything small or large.
Carole Naeff
Vintage Decor and Craftery, CO
The quality and consistency of General Finishes products and customer service have us looking forward to a partnership for years to come.
Philip Kelly
This End Up, NC
Products aside, the customer care at GF will exceed anyone’s expectations. From products to service, I can’t recommend General Finishes enough.
Pete Dettore
Owner of Furniture by Pete, MA
We have been a customer of General Finishes for over 6 years and love their products, service, and durability. Water-base products help keep our people healthy and our customers safe also.
Jim Dorff
President of 366 Renovations, OH
General Finishes outstanding videos set the standard for the industry, bringing finishing to a level novices can understand with enticing glimpses into their friendly, passionate corporate culture.
Woodworker, VA
General Finishes offered 3 things that improved my business production, saving money and time, plus the ability to provide a better quality finish.
1. Water based products that perform well
2. Technical support
3. Excellent customer service
Owner of Ideal Stair Parts, NY
Retailer's Frequently Asked Questions
— Refinishing Cabinets —
We created this course so you don't have to!
Just direct your customers to General Finishes brochures and encourage them to sign up for our free course.
If you choose to take the course yourself, you can reference or pull-up the videos and downloads in your conversations with customers.
We even include information in the videos that help customers choose other supplies they will need like brushes, towels, sandpaper and spray guns. You can take that information from the course to use with customers!
The time depends on the surface area of your cabinets, the condition of the existing finish, whether you spray or brush, and what products and colors you choose. Each of the products we recommend in the course take 2 hours to dry between coats, so you could complete more than one coat done in a day.
The kitchenette in this course took us 4 6-hour days to refinish with 2 coats of paint and 2 coats of topcoat, primarily by spraying, but a larger kitchen can take anywhere from 2 to 3 weeks,
We'll recommend approaches that can save you time like using a spray gun and an electric sander.
— The Course —
This course Is approximately 90 minutes with 18 lessons packed with tips and techniques.
Each lesson has 1 video between 1 and 11 minutes long. Two lessons have 2 videos.
We will be adding printable worksheets, checklists, lesson summaries and additional information.
We will be updating the course content from time time with additional downloads and checklists: and may send emails to support you through the process of finishing this project and let you know when new courses are released. You can opt-out at any time.
This course also includes community participation in the form of a comments section. In order for us to manage the community element of this course, a login is required.
Your name and email is safe and will NEVER be shared with others.
Click HERE to read our privacy policy.
— Right Fit —
Nope! This course was created with beginners in mind.. It was planned, written and filmed by General Finishes pros.
In this course Tom Monahan, General Finishes sales rep, helps Marcy refinish her kitchenette.
It was Marcy's first time refinishing, too!
Nope again! We included General Finishes favorite tips and techniques that many experts may not know. If you are considering a professional career in painting cabinets, this is a good place to get an overview of what is involved.
We also have additional resources such as a sample contract and tool recommendations created especially for new, advancing or experienced contractors.
Use this course to help you save time with customers. - it is the perfect resource for busy retail sales personnel. Let General Finishes help you with answering questions regarding refinishing cabinets. with 18 on-point lessons in less than 90 minutes. General Finishes provides a brochure and shelf sales collateral that list the lessons /topics covered and directs the customer to the course with URL's and QR codes. The brochure includes a basic list of supplies needed for both brush or spray application so the customer can complete the purchase of all the necessary supplies needed immediately and head home to get started with out delays.
Customer's Frequently Asked Questions
— Refinishing Cabinets —
This number varies by user and the size of the kitchen. The total cost will be determined by the square footage of your cabinet surfaces, the type of finish you want to use, the tools needed, and the color and condition of your existing cabinets.
For example, a spray gun will cost more than a brush but it will save a lot of time. If you are changing from a dark color to a light color, this may require more coats.
On average, the cost of product is typically around $200 and the cost of tools at least an additional $50. The average kitchen takes 2-3 gallons of paint.
The time depends on the surface area of your cabinets, the condition of the existing finish, whether you spray or brush, and what products and colors you choose. Each of the products we recommend in the course take 2 hours to dry between coats, so you could complete more than one coat done in a day.
The kitchenette in this course took us 4 6-hour days to refinish with 2 coats of paint and 2 coats of topcoat, primarily by spraying, but a larger kitchen can take anywhere from 2 to 3 weeks,
We'll recommend approaches that can save you time like using a spray gun and an electric sander.
— The Course —
This course Is approximately 90 minutes with 18 lessons packed with tips and techniques.
Each lesson has 1 video between 1 and 11 minutes long. Two lessons have 2 videos.
We will be adding printable worksheets, checklists, lesson summaries and additional information.
We will be updating the course content from time time with additional downloads and checklists: and may send emails to support you through the process of finishing this project and let you know when new courses are released. You can opt-out at any time.
This course also includes community participation in the form of a comments section. In order for us to manage the community element of this course, a login is required.
Your name and email is safe and will NEVER be shared with others.
Click HERE to read our privacy policy.
— Right Fit —
Nope! This course was created with beginners in mind.. It was planned, written and filmed by General Finishes pros.
In this course Tom Monahan, General Finishes sales rep, helps Marcy refinish her kitchenette.
It was Marcy's first time refinishing, too!
Nope again! We included General Finishes favorite tips and techniques that many experts may not know. If you are considering a professional career in painting cabinets, this is a good place to get an overview of what is involved.
We also have additional resources such as a sample contract and tool recommendations created especially for new, advancing or experienced contractors.
Use this course to help you save time with customers. - it is the perfect resource for busy retail sales personnel. Let General Finishes help you with answering questions regarding refinishing cabinets. with 18 on-point lessons in less than 90 minutes. General Finishes provides a brochure and shelf sales collateral that list the lessons /topics covered and directs the customer to the course with URL's and QR codes. The brochure includes a basic list of supplies needed for both brush or spray application so the customer can complete the purchase of all the necessary supplies needed immediately and head home to get started with out delays.
If you've been waiting, NOW is the time!
In this FREE course, we'll walk you step-by-step through EVERY DETAIL of the refinishing process.
This is our most value-packed educational resource ever!
All out of excuses?
It's time to make some
beautiful changes!
Signing up is FREE!
©2021 General Finishes. Privacy Policy.